Cheers to the Spark of Joy 🍹✨

Our first full animated commercial is live and it’s been a joyful burst of a ride.

From shaping a relatable storyline that taps into everyday cravings for feel good moments, to managing a high quality production featuring advanced 3D animation, CG mapped screens on set, and AI enhanced motion, this was a creatively ambitious project that called for both precision and imagination.

With our animation expertise and close collaboration with our co-project director from China, we ensured every frame captured the brand’s vibrant spirit “สนุกไม่หยุดซ่าาา” through design, rhythm, and storytelling.

Set on a playful conveyor belt, the film brings to life all three flavours of this carbonated juice drink. It captures the brand’s spirit “สนุกไม่หยุดซ่าาา” through a vibrant mix of design, rhythm, and storytelling. The final rainbow fruit splash expresses the emotional lift of the drink: colourful, refreshing, and guilt free.

We’re proud to have led this project from concept to final render with creative control, technical excellence, and a deep understanding of the challenges along the way. Being flexible, collaborative, and solutions focused helped us bring the full vision to life. Big cheers to our incredible team and our client for the trust and support. Let the spark of joy fizz on.

If you want to see how we brought it all together, check out the Behind the Scenes here